Breaking from Fox News:
“A blog includes personal opinions and reflections posted on a Web site and usually offers readers the ability to comment on posted material. Anyone can add their opinion, regardless of how nutty or obnoxious it is.”
* from “no shit” story of the day, Blogs Offer Arena for Political Attacks
Evidently, the folks at Fox News are just now starting to consider the relevance of the blogosphere, however “nutty or obnoxious,” as it pertains to contemporary media and politics. Nevermind the disturbing fact that Fox thinks bloggers are more nutty and/or obnoxious than their “legitimate” network reporters, isn’t that like noticing the lifeboats while the Titanic is sinking?
I’ve been wondering what MTV is going to do about YouTube, what with all that “free” user-generated content and all. I mean, why would “I want my MTV” when I can go to YouTube, type in the artist or video of my choosing, and watch it now, as many times as I like, over and over, and then send it to my friend via email?
MTV President Judy McGrath hinted at a recent CTAM Summit that MTV will be launching a service similar to YouTube sometime in the near future.
“Video is our expertise. … We’re looking at acquisitions and builders,” Ms. McGrath said. YouTube has created a “new definition of social video,” and “if you look at a chart [of the growth of user-generated content] it’s like a hockey stick,” she said.
No doubt. But the question is, What can MTV do to take a platform like YouTube to the next level without appearing derrivative? Since YouTube has already established itself as the first of its kind in video blogging – it has the brand and the audience – MTV’s only chance at survival is to make YouTube seem inconvenient and out-dated. And they can do this by focusing on the audience’s experience. MTV will have to develop a cleaner, more user-friendly interface with a faster, more specialized search engine, and higher-quality videos for viewing. Then they will have to make it easier or “better” for users to upload conent; wrestle with copyright law and file sharing; determine their new role with record labels; and figure out how to make a profit in all of this – something that YouTube is itself trying to determine at present.
Should be interesting…